25 June 2025
The Athenee Hotel, a Luxury Collection Hotel, Bangkok
Profile
Jenny Naylor
Managing Director Advisory
Brand Atlas
Jenny Naylor is one of the most accomplished strategic marketing and brand experts in the branded residences sector, with a career spanning leading hospitality brands, developers, and asset owners. She has been behind the launch of some of the world’s most iconic residential and hospitality projects, including Four Seasons’ first standalone branded residences in Mayfair and Raffles’ first European branded residences and first UK Raffles hotel at The OWO in London. She also played a key role launching the One&Only Resorts brand and Atlantis The Palm in Dubai. Brand Atlas is a pioneering global platform dedicated to the world of branded residences. The platform enables HNW buyers to explore branded residences across every brand and location, gives developers a stage to showcase their projects, and allows brands to tell their stories. Developers also gain access to the best-in-class suppliers and professionals in the industry. Jenny leads the Brand Atlas Advisory, which curates expert teams and provides strategic direction to ensure exceptional outcomes for developers and brands alike.
See Jenny Naylor speak in the following sessions:
Wednesday 25 June: 14:40 - 15:10
Selling Branded Residences – Cognitive Marketing and the Power of Brand Essence