25 June 2025
The Athenee Hotel, a Luxury Collection Hotel, Bangkok
Profile
Gianfranco Bianchi
General Manager Asia-Pacific
The One Atelier
Born into a family that owned a prestigious sofa manufacturing business in 20th century in Italy, Gianfranco Bianchi developed a deep passion for design, furniture, and the luxury lifestyle from an early age. Over the past two decades, he has gained extensive knowledge of luxury and lifestyle brands, collaborating with esteemed names like Armani/Casa, Bottega Veneta, Fendi Casa, Aston Martin, Bentley, Mercedes, and Missoni in the furniture and real estate sectors. As the Founder and CEO of Italian Atelier (www.italianatelier.it), Gianfranco leads a platform with a strong presence in the Asia-Pacific region, specializing in Retail and FF&E. With offices located in Mumbai, Ho Chi Minh, Jakarta, Phnom Penh, and Shanghai, he effectively serves a diverse clientele, including retailers, architects, interior designers and developers. Additionally, Gianfranco also serves as the General Manager of Asia Pacific for The One Atelier (www.theoneatelier.com), a prominent interior and architectural company recognized for its expertise in Branded Real Estate. The One Atelier is celebrated as an ideal partner in this sector, offering exclusive services such as Brand Scouting, Interior Design and Marketing Assistance. With established relationships with many luxury brands, The One Atelier boasts a portfolio that includes collaborations with names like Armani, Aston Martin, Bentley, Dolce & Gabbana, Etro, Fendi, Karl Lagerfeld, Missoni, and Ralph Lauren. Currently, the firm has over 25 projects in the pipeline worldwide, including hotels, residences, and villas, positioning it to introduce exclusive global brands to prestigious developments.
See Gianfranco Bianchi speak in the following sessions:
Wednesday 25 June: 16:00 - 16:40
Beyond Hospitality: How Fashion, Food & Automotive Brands are Shaping Branded Residences